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How to Appeal to Buyers When Pricing Your Home



There are many great Anne Arundel County area homes for sale. Click here to perform a full home search, or if you're thinking of selling your home, click here for a FREE Home Price Evaluation so you know what buyers will pay for your home in today's market. You may also call me at (410) 320-6551 for a FREE home buying or selling consultation to answer any of your real estate questions. 

With a spring market approaching here in Annapolis, I'm going to cover a topic that's going to be important as the real estate market warms up. If you're selling your home, the most important thing you can do to sell it quickly and efficiently is to price it correctly. 

Think Like a Buyer or an Appraiser When Pricing
It is not the seller who determines the value of a property. A home is only as valuable as a buyer or appraiser makes it out to be. You have to keep this in mind when pricing your home because you're not the one determining the value. Here are a few thing I suggest for you to do in the process of pricing your property. These suggestions are very similar to the process that appraisers go through when pricing a property. 
  1. Analyze the Recent Market for a Comparative Price: To get an idea of what your property might be worth, you need to look back at all the properties that sold in the last 6 months and determine how your property compares to them. 
      • You need to take into account the size, location, and features that your home offers. 
  2. Weigh the Pros and Cons: Simply put - what does your property offer that other ones do not?
      • You have to remember to be honest with yourself about what your home does and does not offer, because when buyers do this with their agents, they're not going to be cutting any slack in comparing your home to others. 
Mistakes to Avoid
  • Estimating Your Value Based on What You Owe: What you owe on your home has no relation to the price that it should be listed at. Neither the appraiser nor the buyer will consider this, and you shouldn't either. 
  • Using the Tax Assessment for Pricing: You might be tempted to compare the value of your home to the price listed on your tax assessment, but that is not an accurate way to gauge the price of your home. Prices have changed dramatically within the last 8 years and the tax assessment is not a valid tool to determine the value of your home. 
  • Overpricing: Do not price high and then go low. This could cost you lots of money, as buyers will not even consider your property if this happens. Find a nice, attractive value to avoid pricing yourself out of the market

The best advice I can give you to price your home is to look at the listings for comparable properties within the last 6 months because this is what appraisers and buyers will also be doing. However, your best bet would be to consult with me to accurately gauge a price for your home. Also, if you need any assistance buying or selling real estate in Annapolis, I can be reached at (443) 270-5093 or email me at diane@tdgmoves.com

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